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Research / Research Administration/ Useful Links for Researchers/ Our Brand

Our Brand

The Research Institute of St. Joe's Hamilton maintains a library of digital branding assets available for researchers, as well as guidelines on how to use our branding.

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Our Name

In business contracts, we are formally known as Research St. Joseph's – Hamilton (RSJ–H or RSJH).

In everyday use and on social media, we use the name The Research Institute of St. Joe's Hamilton, The Research Institute of St. Joe's, or simply The Research Institute, depending on the context. Note that only our formal business name uses "Joseph's," whereas all other forms use "Joe's."

Variations that mix naming elements of RSJH and St. Joseph's Healthcare Hamilton are not correct. Here are some examples of how not to refer to us:

  • The Research Institute of St. Joseph's Hamilton
  • The Research Institute of St. Joseph's Healthcare
  • St. Joseph's Research Institute
  • St. Joseph's Healthcare Research Institute
  • The Research Institute at St. Joe's/St. Joseph's

 

Our Templates

 

Our Logos

The Research Institute's logo is comprised of the words "The Research Institute of St. Joe's Hamilton" in white over a green square with the upper left and lower right corners rounded. This logo is offered here as a PNG file in two different sizes. Unless you require the logo for a print design, it is recommended to use the digital/web resolution version.

The logos that represent each of the five research pillars contain a white symbol over a colour-themed circle. There are versions with and without an outer ring of text that contains the name of the pillar. When the five pillars are presented together, they should always appear in the same order: 1) Mental Health & Addiction, 2) Lungs & Chest, 3) Father Sean O'Sullivan Research Centre, 4) Kidney, 5) Genitourinary.

Do not alter, add, or remove any elements of the logo. Do not change the aspect, typeface, colours, or proportions of the logo. Avoid using cluttered or busy backgrounds. Try to keep some white space between the logo and any others, as well as the edges of your design or other elements.

Name Logo Download Links (PNG Format)
The Research Institute

Print Resolution Colour (2000px)

Digital/Web Resolution Colour (400px)

Mental Health & Addiction

No Text

With Text

Lungs & Chest

No Text

With Text

Father Sean O'Sullivan Research Centre (FSORC)

No Text

With Text

Kidney

No Text

With Text

Genitourinary

No Text

With Text

 

Our Colours

The exact colour codes are presented below. Many software applications, such as Microsoft PowerPoint, have a colour picker or eyedropper tool that can be used to copy the colour from the logo images. These are less exact, but will be sufficient for almost all cases. These colour codes are built-in to the RSJH PowerPoint Template (available above).

Note: Web colour codes contain letters A-F and numbers 0-9 only.

Name Colours

The Research Institute

"Observatory Green"

RGB: 0 / 139 / 119

Web: #008b77

Mental Health & Addiction

"Persian Green"

RGB: 0 / 180 / 147

Web: #00b493

Lungs & Chest 

"Cerulean Blue"

RGB: 0 / 167 / 225

Web: #00a7e1

Father Sean O'Sullivan Research Centre (FSORC) 

"Robin's Egg Blue; Teal"

RGB: 0 / 187 / 190

Web: #00bbbe

Kidney

"Olive Green; Yellow-Green"

RGB: 174 / 178 / 78

Web: #aeb24e

Genitourinary

"Wisteria; Purple"

RGB: 165 / 122 / 191

Web: #9966cc

 

Photos

Check back soon! We'll be adding some of our most requested photos. Many of our photos are also available for use (CC-BY-ND) on our company Flickr page.

 

Other Brand Elements

To obtain brand elements for St. Joseph's Healthcare Hamilton, please contact Public Affairs (publicaffairs@stjoes.ca).

  • E.g. The Hospital logo, brand guidelines, etc.

 

For logos belonging to various research centres, groups, and institutes, please contact the Research Communications Officer (researchinstitute@stjoes.ca).

  • E.g. Logos for the Firestone Institute for Respiratory Health (FIRH), Peter Boris Centre for Addictions Research (PBCAR), Urologic Cancer Centre for Research & Innovation (UCCRI), etc. 

 

For McMaster University brand elements and guidelines, please visit brand.mcmaster.ca.

  • E.g. Logos for the Faculty of Health Sciences, departments, divisions, etc.